The Audemars Piguet Royal Oak Concept 1017 Alyx 9SM is not just a watch; it's a statement. A bold fusion of high horology and streetwear aesthetics, this timepiece, priced at over $133,000, represents a unique collaboration between the venerable Swiss watchmaker Audemars Piguet and the innovative American fashion designer Matthew M. Williams of 1017 ALYX 9SM. Its price point, while undeniably steep, reflects the exceptional craftsmanship, innovative design, and limited availability that define this highly sought-after piece. This article delves deep into the world of the AP 1017 Alyx 9SM, exploring its design, its mechanics, its significance within the context of both high-end horology and contemporary fashion, and its considerable impact on the market.
Understanding the Collaboration: Audemars Piguet and 1017 ALYX 9SM
The partnership between Audemars Piguet (AP) and 1017 ALYX 9SM might seem unconventional at first glance. Audemars Piguet, a brand synonymous with traditional Swiss watchmaking excellence and a history stretching back to 1875, represents the pinnacle of luxury and craftsmanship. 1017 ALYX 9SM, on the other hand, is a relatively young brand known for its minimalist, functional, and often utilitarian designs rooted in streetwear culture. This seemingly disparate pairing, however, yields a surprisingly harmonious result.
Matthew M. Williams, the creative director of 1017 ALYX 9SM, brought a fresh perspective to Audemars Piguet's design ethos. His minimalist aesthetic, characterized by clean lines, industrial influences, and a focus on functionality, challenged the traditional ornamentation often found in luxury watches. The result is a timepiece that is both strikingly modern and undeniably luxurious, appealing to a new generation of watch enthusiasts while remaining true to Audemars Piguet's commitment to exceptional quality.
The Design: A Fusion of High Horology and Streetwear
The Audemars Piguet 1017 Alyx 9SM is immediately recognizable for its unique design. Departing from the classic Royal Oak's octagonal bezel, this watch features a more streamlined, integrated case. The case itself is crafted from titanium, a lightweight yet incredibly strong material, reflecting Williams' focus on functionality and durability. The titanium's brushed finish adds a subtle yet sophisticated texture, contrasting beautifully with the polished accents.
The dial, minimalist in its design, features clean, legible hour markers and hands. The absence of excessive ornamentation underscores the watch's focus on functionality and readability. The date window, subtly integrated into the dial, adds a practical element without detracting from the overall aesthetic. The strap, a key element in the overall design, is often constructed from a high-quality rubber, further emphasizing the watch's durable and sporty character. This rubber strap, usually black, enhances the watch's contemporary aesthetic and provides a comfortable fit. The signature 1017 ALYX 9SM roller buckle adds a distinctive touch, reflecting Williams' design language.
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